FIRDAWS fashion house Aishat Kadyrova turned 15 this year. The brand's mission is to create beautiful, comfortable and modern clothes with respect for Muslim traditions and customs.
And this year, the company has rebranded, and a big event and fashion show were held in honor of these two big events. This story is about duality: male and female, modern and traditional, gentle and strong, monumental and restrained. This time, while working on the project, we immersed ourselves in Chechen culture, because we had to create a special event — modern and at the same time awe the diversity of traditions of this people.