
Nov. 22, 2024
FIRDAWS FASHION HOUSE SHOW
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FIRDAWS fashion house Aishat Kadyrova turned 15 this year. The brand's mission is to create beautiful, comfortable and modern clothes with respect for Muslim traditions and customs.
And this year, the company has rebranded, and a big event and fashion show were held in honor of these two big events. This story is about duality: male and female, modern and traditional, gentle and strong, monumental and restrained. This time, while working on the project, we immersed ourselves in Chechen culture, because we had to create a special event — modern and at the same time awe the diversity of traditions of this people.
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It was important for us and for the FIRDAWS team to show traditional culture and its modern development, so that the cultural code of the Chechen people and their loyalty to traditions could be read in everything.
Therefore, the program featured many amazing artists who read poetry about local legends and performed music with folk Chechen motifs. And we'll tell you, it was incredible! Seeing the tears of the guests, it seemed that this art reaches everyone.






