March 24, 2023
"CORPORATE HOLIDAY OF THE YEAR"
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When developing the concept of this event, our goal was to create an unusual New Year's corporate party that would differ from traditional parties with gala dinners, dancing, and artists. We thought and decided that the most valuable thing we could do for company employees now is to give them the opportunity to spend time with their families.
At the event, we created an atmosphere of a Retro Factory for the production of New Year's gifts, where each guest became a participant in the process of creating gifts with their own hands. We developed unique master classes, supervised by craftswomen who helped adults and children create crafts.
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The production was divided into several workshops: snow globe workshop, gingerbread house workshop, Christmas wreath workshop, car workshop, printing workshop, and gift packaging workshop.
To maintain the atmosphere of a real factory from the beginning of the last century, we built a conceptual stage with stylized factory pipes. The whistle and smoke from which marked the beginning of production.